Communicate To Mobilize
Commitment and collective effort towards achieving common goals
This high-impact training allows leaders, managers and communications managers to live mobilizing, human and engaging learning experiences to develop clear, inspiring and aligned communication, in order to mobilize their teams and stakeholders towards common objectives. Based on proven concepts, this training helps you structure your messages, adapt your communication to different audiences, and strengthen the clarity and impact of your interactions to generate commitment, trust and collaboration.
Modules:
What is communication and mobilization?
Practical exercise on key stakeholders
Key messages
Communication tactics
Communication opportunities
Adaptation of key messages
Traps, risks, tips, impacts
Useful in the Following Situations:
When the messages delivered do not generate the expected engagement.
When there are frequent misunderstandings in exchanges.
When teams lack clarity on priorities or goals.
When communications are sporadic, improvised and lack coherence.
When messages are not tailored to different audiences or contexts.
Impact on the Organization:
More strategic communications aligned with organizational objectives.
Increased mobilization of teams and stakeholders around key priorities.
A reduction in misunderstandings and inefficiencies related to unclear or poorly adapted messages.
Improved trust and engagement through targeted, impactful messaging.
A more harmonious working environment, where clear communications reduce tensions and strengthen collaboration.
Following the Training, Participants Will be Able to:
Identify key stakeholders who influence or are influenced by communications.
Clarify the desired impact on each stakeholder group.
Tailor a message to the specific needs and expectations of the audience.
Determine precisely what stakeholders need to hear to be mobilized.
Structure messages to maximize their clarity, relevance and effectiveness.